How Vectryon decides
What it does with your ads, what it will not do, what it cannot do, and every time its rules changed. Each line is true of Vectryon as it runs today.
What it does
- Reads your website and the searches people type, and decides which searches your ads answer. Your site's own words are where its research starts; a phrase is never bid just because your site says it.
- Writes every ad from the page it leads to. Each line rests on a sentence that page says.
- Runs every group of searches at once within your monthly budget. Each day gets the month's budget divided by its days; Google may spend up to twice that on a busy day, and Vectryon stops the month at your budget.
- Checks your account every day and fixes what fails its rules. Researches every week, on every search people actually typed.
- Writes down every change it makes, with its reason, in What Vectryon did.
What it will not do
- Spend past your monthly budget. It checks every hour, so a month can end slightly over, by what Google spent since the last check.
- Run a line that states a price, names another product, quotes a customer, claims a rank, an award or a credential, or makes a claim the law cares about, without your yes. Nothing is ever approved for you, and never on a timer; a yes can be taken back, on Ads, until its ad goes on Google.
- Handle your ad spend. Google bills you directly, on your card, in your own Google Ads account.
- Leave your ads running on Google when you disconnect Google Ads, unless you choose to keep them running.
- Use a word you list in your website's settings. Your ads never say it, and never show for a search with it; your approval of a line does not outrank the list.
- Change anything because you said an entry looks wrong. That reaches the people who build Vectryon, who add a check so it catches the next one itself; to stop something now, pause your ads or take an ad off.
- Take Google's ratings or recommendations as advice, or switch on Google's own automation.
- Claim to know how often a phrase is searched. Nobody outside Google can tell you that, and Vectryon does not pretend to.
What it cannot do
- Promise sign-ups or sales.
- Decide when Google shows your ads. Google does, in its own auction.
- Write an ad from a page it cannot read.
- Tell, in your first weeks, what works. There is too little to go on, so the numbers are shown to you and decide nothing — except the weekly removal of phrases nobody clicks, below.
When its rules changed
- You can write your own version of a line that waits for your OK, on Ads, with the sentence of your page it rests on. Vectryon checks it as it checks every line; kept, it takes that line's place and goes on at the next daily check.
- You choose where Vectryon's messages reach you, under Account, then Messages: Telegram as well as email, and your month by email or not. Your week, and a message about your money, always come by email.
- An approval can be taken back, on Ads, until its ad goes on Google at the next daily check; the ad then waits for your OK again. And a running ad you approved can be taken off like any other.
- You can list words your ads never use, in your website's settings. Your ads never say them, and never show for a search with one in it: once your ads run, Google takes each word within minutes, and a running line that says one is written again at the next daily check.
- When you pause your ads, you can choose a day for them to start again. They start soon after 8 AM your time that day, within your monthly budget; you are told the day before, so you can keep them paused, and again when they start.
- Disconnecting Google Ads pauses your ads there first, so nothing runs outside your monthly budget once Vectryon stops using your account. You can still choose to disconnect and keep them running.
- What waits for your OK reaches you once a day, by email, and on Telegram if you connected it, each line beside the sentence of your page it rests on. When your ads pause or start, for any reason, you are told at once.
- A phrase Google showed many times and nobody clicked — past what chance explains — is taken out each week, and never bid again. It reads Google's showings and clicks alone, never your budget or a cost.
- A line Google has not shown once in 150 showings of its ad is replaced with something else your page says, written and checked as every line is.
- A search people typed in two separate weeks that no line answers gets lines of its own.
- A rank ("#1", "top-rated"), an award, a credential and the word "official" wait for your approval, as prices and comparisons do, even where your page says them.
- Counting your sign-ups or sales asks Google's permission only inside that offer, on Google's own screen — never when you connect your account.
- Vectryon takes facts from Google — what ran, what it refused, what people searched, what was spent and clicked — and never its ratings or recommendations, and never switches on Google's own automation.
- Each group of searches is in one language, and is written in the language of the page it leads to.
- Every ad is written from the page it leads to: each line rests on a sentence that page says, and a line whose sentence, numbers and offers are not on the page is not kept.
- A search for an alternative to another product ("X alternative") can be bid; a search for the other product itself is not. Free searches are bid for sites that are free to start.
- You give one number, your monthly budget. One campaign a website, every group of searches running at once; each day gets the month's budget divided by its days, and the month stops at your budget.